Big news: we’ve been busy baking, decorating and sending some very special Studio Bakery treats out into the wild.
Our latest store-exclusive bakes have landed in Tesco and ASDA, bringing you everything from mini celebration cakes to a huge 1KG brownie cake.
So if you’re doing the weekly shop and fancy coming home with something a bit special, keep your eyes on the cake aisle.
New in ASDA: Big Bakes, Bigger Chocolate Energy
ASDA is now home to some of our biggest, boldest bakes – including a familiar favourite and two brand-new chocolatey showstoppers.
The Original Chocolate Matilda Cake
First up, say hello to the original chocolate Matilda Cake in ASDA. If you’ve met Matilda before, you’ll know she’s not shy. Rich, generous and properly indulgent, she’s the kind of celebration cake that really makes a party.
She’s made for birthdays, weekend treats, family get-togethers, or those “just because” moments when only chocolate cake will do. You don’t need a big occasion to bring Matilda home, but she’ll certainly make any occasion feel bigger.
The Matilda Bigfoot Belgian Chocolate Fudge Brownie
Then there’s The Matilda Bigfoot Belgian Chocolate Fudge Brownie. Bigfoot by name, big moment by nature.
This huge 1KG cake is made with Belgian dark chocolate brownie, free-range egg and British butter, layered with caramelised white chocolate fudge and finished with Belgian chocolate decoration. It serves 10, though we won’t judge how you divide it up.
If you’re searching for a brownie cake with serious chocolate energy, this one’s for you. It’s rich, fudgy, generous and made to be shared with people who understand that “just a small piece” rarely means a small piece.
The Matilda Lollipop Cake
Also new in ASDA is The Matilda Lollipop Cake, serving 16 and ready for its sprinkle moment. This playful bake is made with all-butter sponge and Belgian dark chocolate, then layered and covered in luscious single origin Colombian dark chocolate ganache.
The best bit? There’s a sprinkle sachet included, so you can finish it your way at home. Add them neatly, let the kids go wild, or create your own party-table masterpiece. It’s fun, chocolatey and made for birthdays, gatherings and anyone who believes cake should come with a little joy.
New in Tesco: Mini Cakes, Summer Flavours and Pick ’n’ Mix Fun
Tesco has some new Studio Bakery treats too, including mini celebration cakes and a summery Matilda lineup made for sharing.
Tuck Shop Mini Celebration Cake
The Tuck Shop cake is small but full of main character energy. Serving four, it’s made with chocolate sponge, layered with Belgian chocolate ganache, topped with all-butter buttercream and finished with chocolate decorations. It’s the perfect little celebration cake for smaller birthdays, after-tea treats, office surprises or Friday nights when you want something that feels more special than your usual supermarket pick. Think tuck shop nostalgia, but with proper grown-up chocolate indulgence.
Pick & Mix Mini Celebration Cake
Next up is the Pic & Mix, also serving four. This one brings soft vanilla sponge, sweet raspberry jam and buttercream made with British butter. It’s light, lovely and full of classic cake-shop charm. It’s the kind of bake you can bring out for a birthday, a thank-you, a little family celebration, or absolutely no reason at all. Because sometimes cake doesn’t need a reason. Sometimes it just needs plates.
The Matilda & Friends: Summer Edition
Then there’s The Matilda & Friends: Summer Edition, available in Tesco and serving 9. This one brings together three flavours in one joyful lineup: The Original, Strawberries & Cream, and Carrot Matilda.
If you’re a chocolate fan, The Original is there for you. If you love a lighter, fruitier bake, the strawberries and cream sponge cake brings proper summer picnic energy. And if carrot cake is your go-to, Carrot Matilda delivers that cosy, spiced, cream-topped taste you know and love.
It’s a brilliant pick for garden gatherings, family lunches, BBQ tables or any moment where everyone wants something different. Matilda has brought friends, and they’re ready to be shared.
Find Us in the Cake Aisle
Whether you’re heading to ASDA for a huge 1KG brownie cake, picking up a lollipop cake for the party table, or popping into Tesco for a mini celebration cake, our latest launches are here to make supermarket cake feel anything but ordinary.
We’re so proud to see more Studio Bakery bakes landing on shelves across the UK. More shops means more chances for you to discover your new favourite, share a slice with someone you love, or sneak a forkful straight from the box (we’ve all done it).
So next time you’re doing the weekly shop, keep your eyes peeled. From strawberries and cream to Belgian chocolate brownies, there’s something new waiting in the cake aisle.
Want to be first in line for new launches, limited editions and sweet supermarket news? Join the Crumb Club and we’ll make sure you hear it before the shop has a chance to run out.
